At first I thought I was just noticing the
as the new Google favicon because its a letter found twice in my name and I have a heightened awareness of it. But two days later, I am realizing it is not me, well, certainly not just me. The web is aflutter with posts and speculations about Google changing its favicon from an uppercase
to a lowercase
.
I never thought much of Googles branding, but its clear if this single change to just the favicon is that distinctly noticeable and remarkable, then they really have some of the most powerful branding on the web.