I have seen the RedBox DVD rental kiosks popping up in a lot of places, most conveniently in my local Giant grocery store. It is convenient because when I am getting groceries I can pick up a movie, but it’s also inconvenient, because it requires a special trip back to Giant the following day to return it. Perhaps there are people who go to the grocery store every day, but I am not one of them.
Where I do go every day is the Rockville Metro as well as the Chinatown and King Street stations. My commute is consistant. Plus, there is a very high likelihood that I would make the impulse purchase from RedBox during my commute.
I don’t know if RedBox has been denied access into the Metro stations, or simply hasn’t thought to try, but it seems like an obvious way to explode their business.
