“I thought we were in a recession?” I heard as we took our free tee-shirts from the Gowalla Airstream and rounded the corner towards the Pepsi Playland and the new CNN Grill. Yeah, this is not the Austin I remember. This was my fourth SXSW Interactive conference in the past five year, but having missed [...]
I am really sucked in by the simple marketing / brand exposure campaign from the Canadian based mortgage community company, Smart Hippo. They are setting up a Twitter-based Scavenger hunt, leaving clues on their feed to find one of these stuffed hippos (pictured). I love scavenger hunts and immediately without thinking twice set to follow [...]
It’s April Fool’s Day. In the first few hours of the day alone: the Motley Fool has announced they are done with dishing out financial advice, Techcruch is suing their crush Facebook, YouTube is hijacking some content and redirecting you to a Rick Astley video (Rickrolled, it’s being called), and the one I enjoyed uncovering [...]
The Super Bowl advertisers pay for the opportunity to speak to an exceptionally massive and captive audience. Let’s take a look at how excelled and who completely missed the mark. Best in Show: The Coke ad with the parade balloons This was just a feel-good commercial from being at the parade to seeing the essence [...]
Anyone who designs emails knows that the current landscape of compatibility and rendering from the many different email clients makes the Netscape/IE browser wars of the late 90s look like a sandbox skirmish. Many of us have come to terms with having to continue to use antiquated <font> and <table> based HTML to get a [...]
Editors can be so easily overlooked when talking about creative types. It is often forgotten that amidst the scanning for spelling or punctuation errors, they have to creatively synopize and sell the article in only a handful of words. I really enjoyed this article headline from The Motley Fool (circled below), it made me click [...]
I can’t think of any Olympic logo that is really good, excepting the five rings themselves. What is this one? Is it a map? Is it numbers? Is it indecently displaying a bloke on the left and a woman on the right? This abstract mess is the new logo for the Olympics. Seth Godin pulled [...]
Check out the new billboards going up in Orlando International Airport (MCO) in preparation for Star Wars Weekends and MGM Studios. I want to believe I appreciate this for being eye-catching creative advertising, but who am I kidding, I am simply marking out because Im, at heart, a huge Star Wars fan.
At the Avalonstar Bowling Tournament at SXSW, the new web development company nClud surprised everyone by picking up the entrance fee. This was a terrific promotional opportunity as they were able to put a smile on the face of each of (on average) the six people on the 43 teams in the tournament. This was [...]
