About Me

Husband, dad, teacher, artist, designer, board member, traveller and creative art director from Rockville, MD.

Timeline

Art Directing at MFWM

Joined as Creative Art Director for Foolwealth and FoolETFs

Jan 2023

Relaunched Robleto.com

Relaunched v4 of my personal website and portfolio

Oct 2024

Travelled through Middle America

A road trip to 8 states, closing in on all 50.

Oct 2024

Joined Rockville HSBC board as an Advisor

Advising the board on design and technology

Aug 2024

Travelled International to Asia

Visiting family and exploring Taiwan and Japan

Jul 2024

Debuted a Billboard in Times Square

My MFAM billboard design is in the heart of NYC

Jun 2024

Opened Creative Madness studio and shop

A destination for my digital illustrations.

Jun 2024

Teaching at 2U

Online courses in Design at major universities

Dec 2022

Highlighted in the WSJ

Robleto family is focus of article about finance in the Wall Street Journal

Nov 2022

International Traveling to Middle East

Visiting family and exploring UAE, Oman and Bahrain

Nov 2022

Dicovered CSS Art

Started creating single-div CSS-based artwork

Oct 2022

Attending Stanford for Design Thinking

Attened Graduate School program for certificate in Design Thinking

Sep 2022

Sabbatical

15-wk recharge to recenter and refocus

Sep 2022

Redeisgned suite of Podcasts

Designed and directed brand refresh for series of finance podcasts

Mar 2022

Joining Red Toad Software as an Advisor

Advising CEO on design and design systems.

Feb 2022

Mentoring at Univ. of Delaware

Online and in person mentoring of upcoming designers and artists.

Sep 2021

Building Motley Fool Design System

Led the design and development of a Storybook component library

Jul 2021

Elected to Flower Valley BRC board

Providing management and leadership re: Tennis program

May 2021

Motley Fool Hall of Fame Nomination

First designer nominated to The Motley Fool Hall of Fame

Apr 2021

Fostered a Design Renaissance

Rebuilt Design at the Fool. Created processes, philosophy and hired a team of 10.

Aug 2020

Rebrand The Motley Fool

Led the roll-out of an enterprise-level global rebranding

Jun 2020

Presented on CSSGrid

Led Tech Talk on the use cases for CSS Grid

Oct 2018

Developing FastCon conference

The first and only faux conference celebrating Fast and Furious movies

May 2017

Peer Coaching

In person one-on-one mentoring of senior and full-stack engineers

Jan 2015

Orchestrated Global Investing Meetups

Attending the bell ringing at the NYSE, organized a sync’d meetup in 80 cities across 5 continents

Sep 2012

Opening Bell NYSE

Attending the bell ringing at the NYSE

Aug 2012

About Me

A Design Journey

My journey to becoming a designer was circuitous. Growing up in pre-Internet Hockessin, Delaware, I had a creative drive that lacked clear direction. As a child, this creativity manifested in storytelling, creating adventures for the mix of Star Wars, Transformers, and other figurines that populated the worlds my brother and I imagined.

In my pre-teen years, I traded figures for paper and ink, telling stories through hand-drawn comics. This era also sparked my interest in typography, inspired by my grandfather who showed me how to add depth to block letters. Yet, I never considered becoming an artist—at this point, I was convinced my destiny was to be an actor.

High school and college focused on performance and stagecraft. I wrote, directed, and performed in high school, college, community, and semi-professional theaters and festivals. This experience fostered an appreciation for having an audience receive creative work. A year-long break from college to perform at Disney World revealed the high standards possible in creating a delightful user experience.

After college, I put my English/Drama degree from the University of Delaware to use by co-founding the Delaware Shakespeare Festival. This labor of love offered opportunities to perform and create, and became a way to give back to my childhood community. It also allowed me to explore new ventures like building and marketing a business.

Moving into Web Design

On my journey through theatre and Shakespeare, I stumbled upon two captivating discoveries: the World Wide Web exists and I understood how to build it. Web design was in its infancy—so new that I couldn't find a single class on the subject, but through exploration and trial-and-error, I developed the skills to build a web design portfolio. In Web Design I found the culmination of so many passions: blended storytelling, artistry, product development, audience building, marketing, and brand creation. The Web beckoned, and I eagerly answered its call.

I was hired into the dot-com boom. Businesses clamored to establish an online presence, and people who knew how to make it happen were in demand. I found my niche in agencies, launching websites for clients like Wawa, United Way, Bank of America (then MBNA), and the State of Delaware—with the latter earning the award for Best State Website.

After years of the excitement of agency life, I was drawn to see projects evolve and grow post-launch. When I moved to Washington, DC, I made a commitment: find a company I believed in and with work in-house. This resolution led me to The Motley Fool, where I've spent nearly two decades as a principal designer.

So much Foolishness

The Motley Fool provided an opportunity I sought to get to know an audience and their needs and work towards providing the right solutions. I was invited to join a two-year, MBA-esque internal executive leadership program, and led teams building solutions across UX, Brand, Marketing, Product, and Tech. Most recently I took over Art Direction for the Motley Fool Investment Management regulated businesses.